Thinking at the intersection of media,
data, AI, and advertising.

AI-driven agents could automate media buying and solve the open web's discoverability problem — but the chicken-and-egg challenge of adoption is still very real.

Generative AI is already changing how people find content. The revenue implications are arriving faster than most publishers have planned for.

A U.S. court has blocked Perplexity's AI agent from accessing Amazon. User consent does not equal platform authorisation — and that distinction will define the agentic web.

Major agencies including WPP are moving away from billable hours toward output-based pricing that prioritises measurable results. Publishers need to adapt their commercial offerings accordingly.

WebMCP is an open standard designed to let websites expose structured tools directly to AI agents. It's the infrastructure layer the agentic web has been waiting for.

Anthropic's Super Bowl campaign positioned Claude as 'ad-free' — sparking a debate about the value of advertising and what it actually means to build a sustainable media ecosystem.

Google's network revenue dropped $200 million in a single quarter. Forrester predicts a 30% shift of display budgets away from the open web by 2026. The infinite supply era is over.

Index Exchange reports ad inventory has dropped 27% in some categories. As AI-driven behaviours reshape consumption, the open web's programmatic supply dynamics are changing fast.

From fluid content formats to hyper-personalised co-creation, AI is fundamentally reshaping how people discover, consume, and interact with media.

Forecasts show the Open Web's share of advertising revenue dropping from $70 billion to $40 billion by 2029 — while the total market grows. Here's what publishers need to do about it.

For 30 years the internet focused on removing middlemen. AI is now inserting itself as a new layer between consumers and services — and reversing the entire model.

Mimmo Palmieri reflects on Claude C. Hopkins — the early 20th-century advertiser who laid the foundations for data-driven advertising long before digital existed.