Capabilities
Capabilities for Media Brands
Audience, Data and Ad Monetisation for Media Brands in the AI era.
An operator-led approach, not another generic consultancy.
mimms.tech · London
Capabilities · 01
Infrastructure.
Stack, data and AI readiness
Revenue and ad tech audit
CMP, DMP and consent architecture
Identity resolution
Revenue reporting and analytics modernisation
Measurement and A/B testing frameworks
First-party data architecture
PPID and Google audience solutions
Agentic advertising, AI crawler and LLM scraping detection
Capabilities · 02
Strategy.
Direction-setting for audience, data and revenue
Revenue mix and diversification strategy (subs, consumer revenue, sponsorship)
Competitive mapping and benchmarking
First-party data maturity assessment
Data monetisation strategy
Ad product portfolio assessment
Capabilities · 03
Commercial Enablement.
Packaging, pricing and go-to-market
Commercial packaging and pricing
Go-to-market planning
Direct sales and programmatic deal strategy
Sales narratives and pitch collateral
Rate card and yield policy
Advertiser-facing measurement stories
Commercial and sales team enablement
How we engage
Retained consultancy.
Direct engagement across one or more pillars, with clear deliverables agreed upfront.
Scope
Engagements run across one or more pillars: infrastructure, strategy or commercial enablement.
Format
Project-based or monthly retainer, depending on the shape of the work.
Deliverables
Clear deliverables agreed upfront, before any work starts.
Better data, smarter ad monetisation and bolder strategies for media companies in the AI era.
MIMMS helps the modern media company make the most out of their audiences by enabling smarter monetisation through sharp data, tech and commercial strategy.
Mimmo Palmieri
Scaled digital advertising data and tech capabilities at the Financial Times from ~$40M to over $100M+. Led Digital Ad Revenue Yield at Conde Nast, a $1B ad operation across 23 brands worldwide. Founder of MIMMS, the audience and data monetisation consultancy for premium media brands.
Previously at
