Better Data.
Smarter Audience Monetisation.
Bolder Strategies for the AI Era.
MIMMS helps modern media companies monetise their audiences through sharp data, technical and commercial strategy.
An operator-led approach, not another generic consultancy.
Capabilities
Infrastructure
Revenue and ad tech audit, CMP and consent architecture, identity resolution, revenue reporting modernisation, first-party data architecture, PPID and Google audience solutions, agentic advertising readiness.
Strategy
Revenue mix and diversification, competitive benchmarking, first-party data maturity assessment, data monetisation strategy, ad product portfolio assessment.
Commercial Enablement
Commercial packaging and pricing, go-to-market planning, direct and programmatic deal strategy, sales narratives and pitch collateral, rate card and yield policy, advertiser-facing measurement stories, sales team enablement.
About Mimmo
Mimmo brings several years of experience from senior global roles at the Financial Times and Condé Nast, combining deep technical literacy of the advertising ecosystem with a revenue oriented, practical approach to strategy.
He now works directly with media companies looking to grow revenue through smarter audience strategy and data monetisation practices, from design through to implementation.
Full bio →Start a conversation
Let's Talk
Whether you're a media seller looking to sharpen your monetisation stack
or a technology vendor preparing for market, let's have a conversation.