Media · Intelligence · Measurement · Marketing · Solutions
Better Data. Smarter Monetisation. Bolder Strategies
for the AI era.
MIMMS helps the modern media company make the most out of their audiences by enabling smarter monetisation through data strategy, AI and commercial strategy. From the sell-side, for the sell-side.
Capabilities
Foundational Tech
Stack, data infrastructure and re: from ad server to 1P data infrastructure and identity resolution.
Strategic Assessment
Revenue, data and AI strategy -- audience monetisation, first-party data activation, zero-click impact and revenue mix assessment.
Commercial Enablement
Packaging, measurement and teams -- proposition design, rate card strategy, GEO/AI visibility.
About Mimmo
Mimmo Palmieri is the founder of MIMMS. He brings over a decade of experience from senior global roles at the Financial Times, Conde Nast and GroupM — combining deep technical literacy of the advertising ecosystem with a commercial, practical approach to strategy.
He speaks regularly at industry events including MAD Fest and ExchangeWire ATS, and has been featured in NewDigitalAge.
Full bio and speaking →Start a conversation
Let's Talk
Whether you're a media seller looking to sharpen your monetisation stack or a technology vendor preparing for market, let's have a conversation.