# MIMMS

> MIMMS (Media · Intelligence · Measurement · Marketing · Solutions) is a London-based AdTech and MarTech consultancy founded by Mimmo Palmieri. MIMMS helps media companies and ad technology businesses unlock growth through data strategy, AI, and ad monetisation expertise.

## About the Founder

Mimmo Palmieri has over a decade of experience in advertising operations and product, with senior roles at the Financial Times and Conde Nast (Vogue, Vanity Fair, Wired, GQ). He specialises in ad monetisation, programmatic strategy, first-party data, AI strategy, and publisher revenue operations. He bridges technical and commercial conversations across the sell-side ecosystem.

## Services for Publishers

MIMMS offers publisher-focused consulting across three pillars: foundational tech (BI architecture, AdTech/MarTech stack review and implementation), strategic assessment (ad monetisation strategy, yield audits, first-party data strategy, AI impact assessment), and commercial enablement (GTM review, measurement strategy, change management).

## Services for Ad Technology Companies

For tech vendors and PubTech companies, MIMMS provides pre-sales and solution engineering support, sell-side market intelligence and competitive analysis, GTM optimisation (persona development, sales playbooks, US/UK market entry), and post-sales onboarding and implementation.

## Engagement Models

MIMMS works via fixed-fee projects, monthly advisory retainers, or daily/weekly embedded consulting.

## Key Links

- [Homepage](https://mimms.tech)
- [For Publishers](https://mimms.tech/publishers)
- [For AdTech Vendors](https://mimms.tech/adtech)
- [About](https://mimms.tech/about)
- [Blog](https://mimms.tech/blog)