MIMMS for Publishers
Your Ad Revenue Strategies Deserve a Second Opinion.
MIMMS helps publishers unlock growth through sharper monetisation, smarter data, and AI-ready strategies.
Explore ServicesThe challenge
Publishers are navigating declining CPMs, AI-driven traffic shifts, fragmented tech stacks, and a growing gap between editorial and commercial teams. The tools and strategies that worked three years ago are under pressure. Getting a clear picture of where the real problems are — and where the opportunities sit — is harder than it should be.
How MIMMS helps
- Act as a second pair of eyes to assess overall yield and revenue for programmatic and direct business
- Breakdown by formats, ad units, segmentation and key value setup
- Monetisation in non-core geographies, floor pricing and programmatic setup
- Forecast and scenario planning, inventory quality audit
- 360 analysis of the revenue stack: display, video, subscriptions, commerce, sponsorship, native
Previously at
10+ years in ad monetisation, programmatic, and data strategy at some of the world's most respected publishers and agency groups.