Roblox pushes pre-roll ads as programmatic rails mature

Roblox, with 130 million daily users averaging two and a half hours each, is pitching pre-roll and rewarded video through programmatic rails from Google, Amazon DSP, Index Exchange, Magnite and PubMatic. Head of agency partnerships Mike Schoelch: "If they can't measure it, they're not going to continue to spend." Published: 30 Sep 2026, 22:45 CEST. URL: https://www.beet.tv/2026/09/roblox-wants-a-line-in-every-media-plan-pre-roll-ads-are-its-latest-argument.html