ANA's Aquila expands beyond video, projects 70 advertisers

The Association of National Advertisers' Aquila cross-media measurement service now has 28 advertisers paying and projects more than doubling to 70 within a year, while expanding from linear TV versus CTV deduplication to all digital formats including audio and display. Meta's Stephanie Martone said the ambition is "fully across all media." Published: 30 Sep 2026, 11:23 CEST. URL: https://www.mediapost.com/publications/article/418379/aquila-poised-to-cross-even-more-media-display-audio-you-name-it.html