Google's Meridian MMM gets an AI chatbot, Meta steps back from Robyn

Google's open-source Meridian MMM tool is adding a chatbot interface to suggest model builds, audit data quality and troubleshoot errors, while its GeoX geotesting feature exits beta and upper-funnel signals like Branded Google Query Volume become injectable. Data Manager is also being integrated into Google Analytics and DV360 and adopting the IAB Tech Lab ECAPI standard. The shift matters because Meta has reportedly stopped aggressively pushing its rival open-source Robyn MMM, per AdExchanger.