Tech Partnership
Sponsored Advisory Model.
Reduce market entry friction. Lead with value, not a sales pitch.
Shorten the sales cycle and grow your revenue quicker.
See how it worksThe Concept
Lead with a value-driven approach that media sellers actually care about.
The Problem
Publisher doors are hard to open. Cold outreach rarely converts, and when it does, deals could take months to close. The market is crowded and there is a lot of noise.
The Fix
Get into the market through a value-driven approach: an expert who has been at the heart of the revenue operation, opening doors with genuine value. Build trust before delivering the sales pitch.
The Analogy
The sponsored advisory model works like a pre-roll ad: the user watches a short ad in order to unlock the content. Tech partner gets targeted exposure to senior decision-makers on the seller side.
The Value Exchange
Everyone wins.
For the AdTech vendor
- Market access Reach senior revenue decision-makers at premium media owners in EMEA who are otherwise hard to engage through traditional channels.
- Value-led market entry Enter the market by leading with expertise, not a pitch. An approach that sets you apart in your category.
- Soft-influence where it matters 3,000+ follower reach, event presence, and trusted publisher voice working to build credibility for your brand.
- Product-market intelligence Real feedback from publisher rooms, not surveys. Actual GTM refinement based on what is happening inside the market.
For the media seller
- Complimentary audit Yield, data and audience audit via the sponsored advisory model at no cost to the publisher.
- Advisory Immediate access to technical expert-level advisory, no waiting time and no need to go through procurement.
- Independent The engagement is conducted without obligation to buy, and findings are not shared with the sponsoring vendor unless requested.
- Ongoing access to industry intelligence Best practices, emerging trends, and event insights from inside the market.
How it Works
Simple ways to partner up.
Five simple steps
Identify the ICP and priority targets, including any live conversations.
MIMMS engages with the publishers that are within the targeted ICP and show a good fit.
Vendor introduced as the sponsoring partner. Audit generally takes two to three weeks to complete.
Warm introduction or inclusion during the audit and conversation in a consultative way.
MIMMS stays close through the commercial conversation and early integration if needed.
Commercial terms
- Retainer Minimum six-month commitment with clear deliverables agreed upfront.
- Rev share An agreed percentage of revenue generated from introduced publishers, starting from a set number of months after activation.
- Exclusivity Category exclusivity — no competing vendors in your vertical during the engagement.
- Transparency All commercial relationships disclosed to publishers upfront. Full independence guaranteed.
- Value over volume Capacity to run up to two or three targeted audits per month to maintain quality.
Get in Touch
Ready to kick off meaningful conversations?
Mimmo Palmieri
A trusted media seller voice, scaled digital advertising data and tech capabilities at the Financial Times from ~$40M to over $100M+. Led Digital Ad Revenue Yield at Condé Nast, a $1B ad operation across 23 brands worldwide. Founder of MIMMS, the audience and data monetisation consultancy for premium media brands in the AI era.
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