Marketecture: AI may not be publishing at all

Marketecture · 28 Sep 2026, 14:31 CEST · Score: 10

U of Digital's Myles Younger, writing as a guest author, challenges the consensus that consumer AI will follow the internet toward ad support, arguing AI is closer to labor, a utility or an appliance than to publishing: "AI isn't content any more than the grey, squishy matter of your brain is content." The argument is that publishing only supports ads because of low marginal distribution costs, which AI lacks.

Published: 28 Sep 2026, 14:31 CEST