EMARKETER: AI surfaces show consumers fewer products, brands must earn the mention

EMARKETER's Blake Droesch told Beet.TV that AI assistants are surfacing fewer options to consumers, so brands need authoritative third-party endorsements and earned media in respected publications, the signals LLMs consistently weight. "If your brand's showing up there, then you have a better chance of showing up on the AI platforms," Droesch said.