Spectrum Reach claims AI planning delivers 127% more local reach

Spectrum Reach's Architect tool applies AI to first-party set-top-box and streaming viewership data to plan local campaigns, and Group VP of Local Sales Bill Herman told Beet.TV these plans deliver "127% more reach and at more efficient CPMs" versus traditional TV and streaming plans. Note this is a vendor claim, not independent measurement. Local sports on streaming is the growth vector Herman flagged.