Gen Z still wants radio, and iHeart is selling it programmatically

About half of Gen Z's time with ad-supported audio is spent with broadcast radio, and they co-listen more than any prior generation, iHeart Insights president Lainie Fertick told Beet.TV. iHeart is making broadcast inventory available programmatically via AudioGraph and pushing a "guaranteed human" stance: no AI-generated music or fake AI artists, real hosts only. "Anytime you remove the imperfections from content, it's less connective," Fertick said.