SQREEM bets a "large behavioral model" beats the LLM

Behavioral intelligence firm SQREEM appointed Stephen Yap, late of Perion and a nearly two-decade Google veteran, as CEO to push its large behavioral model, which uses state-space modeling rather than machine learning or large language models to auto-generate audience personas. "We're interested in what they do," founder René Raiss said, not what people say or write.