Agentic AI won't kill premium media, but it will force it to prove value

Beet.TV's Cannes panel coverage argues agentic AI will not eliminate buyers, sellers or creatives, but will remove repetitive work while forcing every participant to show what they contribute beyond operating complicated machinery. The takeaway for premium media is favourable; for anyone whose main contribution was explaining why the machinery had to stay complicated, less so. (Beet.TV)