Disney+ opens the door to ads on its "ad-free" premium tiers

Disney+'s UK subscriber agreement now states all service plans may include promotional content, sponsorships and ads before and after playback, including on premium tiers, except in the kid-friendly Junior Mode. The change was spotted by gaming site Dexerto and marks a shift from the prior agreement that limited ad-free tiers to "limited" promotional content. (AdExchanger)