Omnicom vs Dentsu for Coca-Cola's North American media

Digiday · 21 Sep 2026, 06:01 CEST · Score: 10

The North American media account Coca-Cola pulled from WPP after Publicis's surprise PepsiCo win is now down to Omnicom and Dentsu, with Omnicom the favorite - its North American billings run $35.8 billion, more than three times Dentsu's, per Comvergence. (Digiday)

Published: 21 Sep 2026, 06:01 CEST