Pinterest adds Visual Search Ads and A/B testing tools

Pinterest rolled out a new ad suite at "Pinterest Presents" on Tuesday, headlined by Visual Search Ads that place products in search results and Pin close-ups, plus an expansion of its Pinterest Performance+ automation into manual A/B testing. CEO Bill Ready framed the platform as now a "performance platform" powered by AI, with 640 million monthly users, more than half of them Gen Z. (Digiday)