Walmart upgrades Scintilla with marketplace data and deeper AI

Walmart's first-party data platform Scintilla is getting marketplace data, customisable dashboards, custom alerts and a deeper version of its Marty AI agent next year. Head of Walmart Data Ventures Mark Hardy said it gives suppliers "full visibility" across their Walmart.com business; Spreetail CMO Amit Dodeja called it "a wise move" that "strengthens the confidence that a third-party seller has on their platform." Scintilla is not yet open to marketplace-only sellers.