OpenAI turns ChatGPT ads into conversations

OpenAI is testing "Sponsored Agents", letting users start a separate, clearly-labelled conversation with a business-sponsored agent after seeing an ad, and is folding more of the campaign workflow into AI via a ChatGPT Ads Manager plugin plus first HubSpot and Shopify integrations. Tipsheet's 17 Sep edition frames the wider move as Google and OpenAI both making ads conversational, alongside new agentic-workflow products from Magnite, Demandbase and Keynes. (Underlying Search Engine Land piece read in full; the Tipsheet email's own body was not extractable this run.)