Horizon Brings Roku's TV Data In House

Horizon Media announced a direct integration to pipe Roku's TV data into blu., its homegrown data platform, a shift from panel-based probabilistic data to deterministic device-level data in near real time. Horizon's Samantha Rose said the goal is to "reduce the delay between observing meaningful campaign signals and acting on them," and Roku's Sal Candela framed it as a joint product road map rather than another integration.