Publishers split over whether to build for bots or humans

The Rebooting's Brian Morrissey frames the choice facing every news publisher as binary: "pursue a direct-to-consumer strategy or become an information supplier to AI interfaces." Martin Schori, the former AI lead at Sweden's Aftonbladet, argues most publishers are falling in between, chasing licensing deals and AI tools while keeping the news product unchanged, which "probably won't serve them well in the long run." The mushy middle, he suggests, is the riskiest place to be.