Kroger's ad business posts best profit growth since 2021

Kroger Precision Marketing profit grew 24% in Q2, the retailer's best retail media profit growth since 2021, with media monetization up 88 basis points and e-commerce sales up 20%, CEO Greg Foran told investors. Retail media is now front and center of a major retailer's earnings narrative, with Foran opening the call on e-commerce and media before traditional merchandising. (Digiday)