Everything is an ad network, even cars. But all ad networks need measurement

BMW put a Spider-Man film promotion on its dashboards - a 19-second animation with a light show - and owners revolted, sharpened by a 2023 exec remark calling the cabin "a private space." AppsFlyer's Brian Quinn argues the "everything is an ad network" mantra keeps proving true, but the channel stays experimental until it can prove an exposure drove a ticket sale, not just an engagement. Published: 14 Sep 2026, 06:35 CEST.