How Publicis keeps winning clients without pitches

Publicis landed PepsiCo without a review - its fourth no-pitch major media win in a year, alongside LVMH Asia-Pacific and Tiffany, Microsoft and Paramount - and CEO Arthur Sadoun told analysts the holding company is increasingly "not pitching anymore and winning without a pitch." Consultancy Mercer Island Group's Steve Boehler credits a stripped-down C-suite process and "the best story" in the business; the Comvergence math nets Publicis roughly $295 million from PepsiCo after the Coca-Cola conflict. Published: 14 Sep 2026, 06:01 CEST.