CTV's awareness-only era is over: brands now chasing performance on the big screen
Beet.TV · 13 Sep 2026, 23:55 CEST · Score: 8
US CTV ad spend is forecast to grow 14 percent to $37.26 billion in 2026, yet nearly 38 percent of marketers still cite difficulty proving incremental return on ad spend as a top barrier. Teads CMO Dani Cushion told Beet.TV: "CTV is no longer just super high funnel awareness driver. It also can truly drive people through their experience," arguing the screen is now an anchor of a cross-device strategy. Published: 13 Sep 2026, time not stated.
Published: 13 Sep 2026, 23:55 CEST