EMARKETER: AI Isn't Cannibalizing Other Ad Channels

EMARKETER VP of Insights Stephanie Paterik argues AI is additive, not disruptive, telling Beet.TV: "AI is not cannibalizing or replacing other channels. It's additive. It's actually lengthening the amount of time we are spending online." Consumers now average 16 minutes a day on AI platforms, still well behind streaming, social and retail media, and Paterik says the content flood is an advantage for publishers who "lean into what makes them unique."