Clearcast Expands Into Digital Advertising With AI Pre-Screening

UK TV ad pre-clearance body Clearcast is moving into digital, launching an AI assessment tool, iClear, and a human review service, allClear, to check digital and non-linear ads against the CAP Code. Head of new product Michael Haydon noted digital ads "can be banned just as easily" if the ASA finds them non-compliant, and the service launches sector by sector starting with food and beverage, alcohol, gambling, harm and offence, and misleading advertising.