Ghost creators are the new influencer fraud frontier

Digiday explains the creator-as-a-service boom: actors hired to read LLM-generated scripts under fake personas, with one firm, Virelox, claiming to ship 2,500 videos a week for "billions of views." Real people making UGC under pseudonyms, distinct from fully AI creators, and largely invisible to disclosure rules. Published: 09 Sep 2026, 06:01 CEST.