Footballco credits in-house AI for 1bn+ World Cup page views

Footballco says its AI assistant Goal-e, trained on 20 years of Goal content, helped lift Goal's traffic 42% during the 2026 World Cup versus 2022, reaching 1.1 billion page views and 114 million users across its brands, with AI translation of one article alone adding a claimed 800,000 views. Published: 7 Sep 2026, 10:29 CEST.