Don't Boost the BBC, Regulate the Algorithm

Opinion from Dan Gee, co-founder and chief strategy officer at MFM, on the UK government's media green paper: artificially boosting public service broadcasters in social feeds is the wrong fix. The answer is to regulate the platforms that write the rules: "transparency, harmful amplification, children, advertising disclosure and meaningful routes to accountability". Ofcom data cited: social media news scores just 44% for trustworthiness versus 60% for search engines and aggregators.