FTC approves Publicis-LiveRamp with five years of neutrality strings

The Federal Trade Commission approved Publicis Groupe's acquisition of LiveRamp on Tuesday, attaching a five-year consent order: neutral access to LiveRamp's standalone products on fair terms, firewalls against Publicis reading rival client data, an independent auditor, and a ban on retaliating against customers who complain to the Commission. AdExchanger notes the approval came without the political concessions the FTC extracted from the Omnicom-IPG deal. Published: 21 Oct 2026, 06:03 CEST. Seen in: AdExchanger, MediaPost.