Salesforce to buy Braze for about $5.7 billion
AdExchanger · 21 Oct 2026, 06:03 CEST · Score: 10
Salesforce is acquiring customer-engagement platform Braze for roughly $5.7 billion including debt, a premium of more than 50% over Braze's share price the day before, per Bloomberg via AdExchanger. It is the latest consolidation move in the martech/CDP layer at a moment when agentic tooling is re-pricing customer data infrastructure. Published: 21 Oct 2026, 03:50 CEST. Seen in: AdExchanger, MediaPost.
Published: 21 Oct 2026, 06:03 CEST