People Inc blocks every bot it has not permissioned (TRB Pro case study)

The Rebooting reports that People Inc has switched to blocking every bot that touches its sites unless it has a deal, a stance chief innovation officer Jon Roberts justifies bluntly: "If that is your current process to defend your IP, Silicon Valley is literally laughing at you." The full case study, including which 38 bots still get through and the condition it puts on Google, sits behind TRB Pro, so this is flagged as read-partial, a signal to follow rather than a synopsis.