Thrad puts $1m behind ads inside AI chat

Ad tech firm Thrad, whose DSP serves native ads inside conversational AI apps, has launched Monetization Fund II, committing up to $1 million in ad spend for consumer AI apps testing ad-supported models. Mod Op CTO Tessa Burg says advertisers "see a massive opportunity to engage consumers in new ways within conversational AI experiences". Note the disclosure: AdTechRadar is owned by Chris Harihar, an EVP at Mod Op, and Thrad is a Mod Op client.