Microdramas get their advertiser moment, and mobile games get decompiled

Issa Rae's microdrama studio Hoorae has signed social-native brands Poppi, e.l.f. cosmetics and Sol de Janeiro as early sponsors, backed by TikTok, as the vertical-video format graduates from SAG-AFTRA-sanctioned experiment to branded-entertainment vehicle. Separately, a data scientist's viral decompile of Block Blast, which earned $127 million in ad revenue this year, showed a "high value ad harvest" rule that helps ad-watching players beat high scores before a "death algorithm" makes the next round unwinnable. Published: 15 Oct 2026, 06:03 CEST. URL: https://www.adexchanger.com/daily-news-roundup/thursday-15102026/