Consumable's PodIQ chases podcast listeners beyond the feed

Consumable chief strategy officer Jared Lapin argues podcasting is "largely identity-less" and that his PodIQ product, plus new Edison/SSRS research finding 93% of listeners already interact with ads in apps, can reach the 223 million US uniques it touches outside the RSS feed. Published: 14 Oct 2026, 18:44 CEST. URL: https://www.beet.tv/2026/10/consumables-jared-lapin-majority-of-podcast-listeners-are-reachable-beyond-the-feed.html