Skydance weighs ad tech after the Paramount-WBD merger

Tipsheet: Ari Paparo and Aperiam Ventures' Eric Franchi speculate on Marketecture that the newly merged Skydance, which owns no ad tech and was FreeWheel's second-largest customer, could move into ad tech M&A, with Franchi naming an AI-first CTV ad server and an Integral Ad Science move on Publica as possible directions. Seen in: Tipsheet (John Ebbert). Published: 13 Oct 2026, 11:15 CEST.