The moat is gone: publishing was first, now everything else

Brian Morrissey argues the distribution moat is gone and attention is pooling in agents rather than feeds, citing David Marcus and coining "the Great Decapitation" for the moment AI replaces the customer interface; the constructive counterweight is Smooth Media's flat 20% commission, no-lock-in model for knowledge creators who "educate and engage at the same time." Seen in: The Rebooting. Published: 13 Oct 2026, 18:21 CEST.