Reese Witherspoon buys back Hello Sunshine at a fraction of its 2021 valuation

Witherspoon has teamed with Paris-based Mediawan to buy back Hello Sunshine for a low-to-mid eight-figure sum, sources told Axios, a fraction of the $900 million valuation when Candle Media took a controlling stake in 2021. Seen in: Axios Media Trends (Sara Fischer). Published: 13 Oct 2026.