Beeler Declares "the Time for Optimization Is Over"

In his Base.Camp La Jolla opening, Rob Beeler told publishers to stop squeezing what they have and start defending what is under attack: "You won't optimize your way out of a 40% traffic loss," and "the court cases have failed to yield positive results and legislation can't keep up", urging publishers to establish value "in the eyes of our audiences" rather than in court.