FAST Channels and DOOH Open a Video Revenue Line Publishers Are Missing

Publishers are leaving video revenue on the table by not syndicating into FAST channels and digital out-of-home, argues Video Elephant's VP of customer success Johnny O'Neill, who says "there's now a reality where you can repackage content into different formats and create new monetisation opportunities"; the firm manages 12 channels including for USA Today and the New York Post, and O'Neill flags roughly 200 hours of content as the entry bar and a 20% monthly refresh expectation.