Personal Media Brands Are the New Front in the Substack Migration

Marina Hyde is launching "Always On", a written and video personal media brand backed by a Goalhanger joint venture, a week after filing her final Guardian column of 25 years; Simon Owens's Media Newsletter reads it as the latest step in a trend where traditional media and even Spotify's Ringer hosts (Sean Fennessey, Zach Lowe, Bryan Curtis) are launching Substack publications to own their audience and convert it directly to paid subscriptions.