Top 50 US News Sites: 45 of 50 Fall Year on Year in September

Some 45 of the 50 biggest news websites in the United States posted a year-on-year traffic decline in September, according to Press Gazette's monthly Similarweb ranking, the latest reading on how AI answers and algorithm shifts are reshaping referral. The pattern matches the UK signal already visible in Future's collapse: the biggest traffic losers are the search-dependent brands that built scale on referrals they now cannot control.