Olyzon launches an agentic layer to orchestrate the ad stack

Olyzon launched an agentic orchestration platform at Advertising Week that sits above existing buyer systems rather than replacing them, connecting to The Trade Desk, Amazon DSP, DV360 and Yahoo DSP alongside supply partners including PubMatic and verification from DoubleVerify. Planning stays human while execution goes agentic, with budgets moving inside caps the buyer controls. AdTechRadar notes the vendor line-up matters more than the pitch for an orchestration layer, and cites a BCG report finding 31% of B2C CMOs say agentic transformation is already having a measurable revenue impact.