Skydance opens with a 21% share of US TV advertising

Skydance Corp. begins life with a projected 21% share of US television advertising, ahead of Walt Disney and Comcast, per Madison & Wall estimates, rising to 28% of the national TV ad market. But the wider TV ad market is stagnant, streaming revenue is largely replacing sinking linear dollars, and the $111 billion merger leaves a reported $80 billion of debt, which MediaPost notes will make big content and sports spend hard to fund.