Sinclair bets on a national subscription brand on Substack

Sinclair, one of the largest U.S. local broadcast groups, is launching The National Press, a subscription-focused national news brand on Substack, drawing on its roughly 1,200 journalists across 60 newsrooms. It launches with free and paid tiers and will distribute video and audio on YouTube; paid users get ad-free and extended shows. Sinclair is partnering with New Media, a startup from veterans of The Free Press, paid a monthly production fee plus a revenue share. Vice Media co-founder Shane Smith is an investor in New Media and a partner in the venture. CEO Chris Ripley said revenue growth will be the top success indicator, ahead of subscribers. Seen in: Axios Media Trends (Sara Fischer).