OpenAI brings visual ads to ChatGPT and starts measuring them properly

OpenAI will begin testing a visual ad format in ChatGPT in the U.S. later this month, served during image generation and kept separate from the generated image. It is adding conversion integrations with Hightouch and Tealium alongside the previously announced LiveRamp tie-up, naming AppsFlyer, AppLovin's Adjust, Triple Whale and Rockerbox as attribution partners, and piloting brand-suitability evaluations with DoubleVerify and Integral Ad Science. CTO of Applications Vijaye Raji put reach on the record: "1.2 billion people use ChatGPT every week," up from "more than 900 million users" claimed in March. Seen in: Tipsheet (John Ebbert).