Methodology
The MIMMS Post is a daily briefing for media sellers. Every edition is gathered from the vetted sources below, read in full, date-checked and scored by a pipeline that runs every weekday morning, with a weekend edition on Saturdays.
Sources
Trade press \u00B7 RSS
AdExchanger
Digiday
Press Gazette
The Media Leader
Beet.TV
Newsletters \u00B7 Gmail sweep
Tipsheet
The Rebooting
Marketecture
Axios Media Trends
The Media Operator
Beeler.Tech
Madison & Wall
Adweek
Nieman Lab
Monetizing Media
ExchangeWire
What's New in Publishing
AdMonsters
Insider Intelligence / eMarketer
IAB Tech Lab
How stories are scored
Every story is scored against a single internal system. It weighs the authority of the source, how fresh the story is, and how directly it matters to media sellers.
Sources are weighted by authority. The lists above are ordered by it, so Tipsheet, AdExchanger and Digiday carry the most weight.
Every story is read in full before it can be reported. A headline is never enough.
In practice, anything scoring above 6 is worth your time. The strongest stories in each edition are marked high priority with a filled square.
High-priority stories carry a thesis ("The crux"), a sell-side read and a forward watch, with named voices quoted verbatim.
The lens is the sell side throughout: publishers, yield, data and distribution.
Feedback
Spotted something we missed, or a source we should be reading? Email mimmo@mimms.tech. Reader feedback is how the stream gets sharper.
The MIMMS Post