Why Publishers Need an AI Strategy Before It's Too Late
Generative AI is already changing how people find content. The revenue implications are arriving faster than most publishers have planned for.
Read →Media · Intelligence · Measurement · Marketing · Solutions
Better Data. Smarter Monetisation. Bolder Strategies.
MIMMS helps media companies and ad technology businesses unlock growth through data strategy, AI, and ad monetisation expertise. From the sell-side, for the sell-side.
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How an engagement starts
01
Discovery call
A free 30-minute conversation. We look at where you are, what you're trying to solve, and whether there's a fit. No agenda, no pitch.
Free · 30 minutes
02
Rapid diagnostic
A scoped, time-bound review of your revenue setup, tech stack, or data architecture. Designed to surface the gaps and opportunities quickly.
Typically 1–2 weeks
03
Findings and recommendations
A clear, honest picture of what's working, what isn't, and where the biggest opportunities sit — with specific, prioritised recommendations.
Written report included
04
Your call
From here, the shape of the work depends on what you need. Full audit, implementation support, strategic advisory, or something in between.
Scope defined together
Publisher Monetisation Services
Covering the full revenue stack — programmatic, direct, first-party data, subscriptions, and AI. Including a deep focus on AI monetisation strategy and revenue impact.
Foundational Tech
Stack, data infrastructure and BI
- AdTech and MarTech stack review and implementation
- Ad server, Prebid and programmatic supply setup
- CMP, DMP, CRM integration
- BI and data engineering architecture
- ETL, data flow and infrastructure design
Strategic Assessment
Revenue, data and AI strategy
- Ad monetisation strategy and yield audits
- 360 review of the full revenue stack
- First-party data strategy, activation and monetisation
- AI strategy, revenue impact assessment and content protection
- Forecast and scenario planning
Commercial Enablement
GTM, measurement and teams
- Go-to-market review and commercial positioning
- Measurement strategy and KPI design
- Change management, adoption and training
- Leadership coaching on monetisation topics
MIMMS also works with AdTech and PubTech vendors — helping them understand the publisher market, sharpen their GTM approach, and build pre-sales processes grounded in how publishers actually operate.
AdTech vendor services →
About Mimmo
Mimmo Palmieri is the founder of MIMMS. He brings over a decade of experience from senior global roles at the Financial Times, Conde Nast and GroupM — combining deep technical literacy of the advertising ecosystem with a commercial, practical approach to strategy.
Most recently Associate Director of Global Ad Analytics at Conde Nast, supporting a $1B digital advertising business across 23 brands. Before that, Head of Advertising Data at the Financial Times, where he directed the analytics and BI infrastructure as the digital ad business scaled from $40M to over $100M. He also brings buy-side perspective from GroupM and AudienceScience, giving him a rare 360-degree view of the advertising value chain.
He speaks regularly at industry events including MAD Fest and ExchangeWire ATS, and has been featured in NewDigitalAge.
Full bio and speaking →Insights
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Read →Start with a conversation
Find out what's working and what could be working better.
Book a free 30-minute discovery call. No agenda, no pitch — just an honest look at where you are and where the opportunities sit.
Or book directly: calendly.com/mimmopalmieri/meeting →
Let's Talk
Whether you're a publisher looking to sharpen your monetisation stack or a technology vendor preparing for market, I'd love to hear from you.